The Russians have done something pretty cool. If you do 30 squats you get a free subway ticket.
This special ticket machine have been installed to promote the upcoming winter Olympics in Sochi, starting this February.
The machine which is installed at the Vystavochnaya station in Moscow, counts down from 30 to zero and tracks that your squats are done to satisfaction. This will save you 30 Rubles (about USD$0.91)
“We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle,” Alexander Zhukov, president of the Russian Olympic Committee, was quoted by state-run news wire RIA-Novosti as saying.
Source The Wall Street Journal